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Our Frames Are One In A Million,
Not One Of A Million

Steel, Stainless Steel, or Titanium. From start to finish in our shop on the north side of La Crosse Wisconsin. We do not build any production bikes. If you want a small, medium, or large frame, there are plenty of companies that do that well. We strive to build you that dream bike. Each frame is built one at a time, for each client. A bike that not only fits you perfectly but has all the handling characteristics you desire. The process is a fun one, we keep you included in as much or as little of the process as you want. For some it is awesome to hold the raw tubes in your hands, that will eventually be your bicycle.

Want to find out more or ask questions about your next bike build? Call: (970) 470-6668 or Email:

Our Process

Let's get this ball rolling!

A simple email or phone call will get things started. A preliminary conversation about what you are looking for is the first step. I always encourage clients to schedule a time to come by the shop and discuss things in person. We are starting a journey together, so let's get to know each other. We can discuss your dream bike, and go over our process.

Make a down payment.

We require 50℅ down to reserve your place in the queue. This allows us to order materials for your build. Balance s due upon delivery. Down payments are non-refundable.


With every custom frame build, we included a professional fitting. We work with Dr. Deb Slota at Bike and Body in Milwaukee. Deb is a fantastic fitter, and can address the needs of your body, and generate precise fit numbers.


BSB design process

Designing your frame will be a mix of several factors. What is the intended use of the bike? Ride and handling qualities are all combined with your fit numbers. This is a process that can take a bit of time to nail down exactly what you want. We can add things like rack and fender mounts to S and S Couplers here. The process will include a cad drawing that we will discuss, and adjust. Once a final draft is agreed upon, we make a life-size drawing on the table.


paul welding a ti frame

This is where we machine the tubing and do fit up in the fixture. Once tubes are cleaned and prepped it is time to join the tubes (welding, brazing, or both). The frame will be assembled in the fixture and aligned post-weld on our alignment table.

Finish work

We offer a variety of finish options for titanium, like etching, in-house anodizing, high polish, or matte finish, we want to make your bike unique to you. We offer powder coating for our frames too. If you prefer wet paint, we have a few painters we work with but are not equipped to do this in our shop.

All frames will be chased and faced in preparation for final assembly.


We work with all major component manufacturers and can equip your bike with any part you fancy. Custom wheels to bar tape, all the fixings are available. Give us a call, and we can start planning your future today. One bike at a time, just for you. We look forward to working with you.

Recent Builds

Campagnolo EKAR Ti Gravel Bike

I built this bike last year to be a bit more sporty than my old one. We went with sliding dropouts, and an Enve fork with adjustable rake (49-55). This design allows me to in a sense have two bikes in one. If I put road wheels on it and put the settings to the shortest wheel base, I have a fun responsive road bike. If I stretch the wheelbase out, go with the higher fork rake, and throw my 50c gravel wheels on, I have a great gravel bike. It is the best of both worlds. I have never been happier with a bike.

Past Builds